We will talk about the UCLan Students' Union 'One of Us' campaign and how it's been successful in building a sense of belonging between students and the Union. We will discuss our communications approach and the campaign's branding, how they were effective and what impact we were able to have from the campaign.
Attendees will be able to understand the importance of targeted message, how to build an effective brand campaign and how to utilise the impact and engagement from the campaign into future communications and campaigns.
This session is aimed at people at all levels.
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