I've seen lots of versions of SU officers' social media - some dry, some exciting, some "on brand", some painfully off-brand, some barely post and others overshare in a way that's genuinely upsetting. In this session I'll try to relate what I've seen officers do with their social accounts in recent years to emerging theory on political effectiveness, and ask what officers and staff that support them need to do to build an effective and engaging presence online that builds profile, increases engagement and enhances accountability.
Attendees will gain: - A plan to improve officer social media in the year ahead - An understanding of what "effective" looks like for political figures on social media - An opportunity to practice creating powerful political content
This session is aimed at complete beginners with no prior experience of this topic.
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